Joshua Jeremiah Abba, professionally known as Hitsound, a celebrated music producer, music executive, and content creator with over a decade of experience in the music industry and e-commerce, has announced the launch of his groundbreaking educational platform, Music Business University. Designed to bridge the knowledge gap for emerging artists and musicians, this initiative aims to equip creators with the tools and insights they need to succeed in the modern music industry.
Music Business University debuts as a YouTube-based platform, offering free, accessible content that covers a broad spectrum of topics. From understanding how the music industry works, to crafting a unique artist identity, and leveraging platforms like BeatStars and YouTube to grow a career, the channel promises to be a one-stop resource for anyone looking to thrive in today’s competitive music landscape.
“We’re living in a golden era where musicians have unprecedented access to tools and platforms that can transform their passion into sustainable careers,” says Hitsound. “However, the industry can still feel like a labyrinth for beginners. Music Business University is my way of breaking down these barriers, empowering creators to understand the business side of their craft, and helping them build a lasting legacy.”
Key highlights of Music Business University include:
- Comprehensive Video Tutorials: Episodes like Understanding Revenue Streams in Music, Social Media Marketing for Musicians, and Defining Your Artist Identity provide step-by-step guidance for beginners.
- Expert Insights: Drawing on Hitsound’s rich industry experience, each episode delivers actionable advice and real-world examples.
- Community-Focused Approach: The platform fosters collaboration, offering resources and engagement opportunities for creators worldwide.
The first video, How the Music Industry Works: Key Insights for Beginners, is now live on YouTube. The upcoming episodes will continue to delve into vital aspects of artist development, with an emphasis on actionable strategies for building a successful music career.
Through Music Business University, Hitsound also aims to challenge traditional narratives, emphasizing the importance of creative entrepreneurship and leveraging digital platforms to create impactful careers.
For more information, visit the Music Business University YouTube channel or follow Hitsound on social media for the latest updates and insights.
https://www.youtube.com/@Musicbusinessuniversity
About Hitsound
Joshua Jeremiah Abba, known as Hitsound, is a renowned producer, music executive, and content creator from Kogi State, Nigeria. With over 10 years of experience in music production and e-commerce, Hitsound has dedicated his career to nurturing talent and providing resources for creators to succeed in the ever-evolving music industry.
