The African music ecosystem is experiencing a historic shift, with creativity at an all-time high and global attention firmly set on the continent. Yet, beneath the spotlight lies a reality many emerging artists still grapple with access to guidance, structure, and strategic direction. Standing at the center of this conversation is Hope Odabi, a PR and talent management executive whose work is fast becoming a blueprint for how creatives can grow with clarity, longevity, and purpose.
With a career spanning over seven years, Hope Odabi is a PR strategist, talent manager, author, and founder of DGM Media House, a boutique agency supporting artists, brands, and creative businesses across Africa. Born in Delta State and a graduate of English Language from Olabisi Onabanjo University, Hope’s work cuts across digital marketing, brand storytelling, reputation management, and music industry development. Over the years, she has collaborated with entertainers, tech innovators, event platforms, and media organizations, building campaigns that elevate visibility and drive cultural impact. Her influence is rooted in a rare blend of practical insight and human connection, a quality that has positioned her as a trusted voice for emerging creatives seeking direction.
The book was created to answer a simple but critical question many rising artists privately ask: “What exactly is the path?” In an industry where everyone says “keep pushing,” Hope offers something different, a guided roadmap on branding, positioning, partnerships, communication, and navigating the business side of creativity. The goal is not just success but sustained success, one rooted in identity, strategy, and community.
From the book’s message came the next step, The Clarity Network, a practical workshop and networking experience designed to bring the book to life. The maiden edition gathered artists, industry experts, digital platforms, and creative entrepreneurs for real-time conversations and actionable learning. Panels explored sound development, monetization, branding, community building, and surviving a saturated industry, all tailored to the realities of today’s African creative landscape.
Feedback from participants has been overwhelming, with attendees describing the experience as “the clarity I’ve been searching for,” “a necessary reset,” and “the type of conversation the industry has been missing.” With over 100 hard copies and soft copies sold in its opening phase, the book and workshop together represent not just an idea but the beginning of a movement rooted in empowerment, collaboration, and direction.
As Hope continues to build The Clarity Network into a scalable initiative positioned to reach emerging creatives across African cities and digital platforms, her mission remains clear: to help artists stop navigating blindly and start walking with intention. In her words, “Talent can open the door, but clarity keeps it open.” With Wetin Be The Plan? now in the hands of the next generation of artists and The Clarity Network serving as a meeting point for shared growth, a new roadmap is unfolding, and the journey is only beginning.